Brian Casey from the "In The Groove" music house came to speak to the CaLM class about how he has managed to find a way to live the dream. A music house makes music to sell to ad agencies for commercials, and for licensing in television shows and movies (licensing library). He makes up whatever music he feels like playing, professionally records it, then categorizes it on a website so commercial and corporate entities looking for specific music for their ad, show, or movie can find it easily. One way he advised to try to get into the Ad business was to make original music for ads off of youtube. These can be used as demos when looking for work. Brian also suggested offering to do demos for free for music houses competing to win contracts with ad agencies. Some other music houses are Modern Music, Echo Boys, Squirrels On The Move.
After hearing all of the different projects he has done for the company, it seems silly for musicians to have "a band" and put all of their eggs in one basket. Brain has like a dozen virtual bands that make money for him without even having to have bandmates or play shows. I think I like this concept.
