Dessa recently visited the CaLM get together and shared the secrets of her growing success. It turns out that all you have to do is be a genius, and have lots of hard-working, co-operative minded friends. Easy.
Some of the highlights of her presentation were:
2 essentials to success- promptness and a bangin' bio
assemble a thorough press list. Target publications that tend to buy what your selling. Try to match a publications needs. Have several press shots to choose from.
Tips on self promoting and networking without being slimy: Use "carefully considered intuition" when dealing with people. Fair exchanges of services can be mutually beneficial (i.e. I'll write you a bio if you help me take a press shot).
Capitalize on momentum. It is better to bounce 10ft high once than 5ft twice. The higher you bounce, the more attention you get, which creates opportunities.
Building a career is like putting bricks on a seesaw with a heavy weight on the other side. It takes a long time of putting bricks down before it begins to swing, but once it goes, it starts moving fast.
Many of Dessa's suggestions pointed back to the fact that she has strong mutual support from her collective Doomtree. It seems that pooling resources and talents has helped Doomtree smash through a lot of the obstacles that hold individual artists back. The lasting impression that I will have from Dessa's presentation is that I need to start working in conjunction with like minded artists because, as the proverb goes, many hands make light work.
http://www.doomtree.net/dessa/
http://twitter.com/DESSADARLING
http://www.myspace.com/dessadarling
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